Ridge Outdoor Announces Deal for Britain’s Harrison Fishing Rod Brand

Ridge Outdoor International has announced a deal to acquire Suremag Ltd., whose main asset is Britain’s Harrison Advanced Rods fishing equipment brand, according to Bamboo Works’ 12 October report.

The transaction is described as Ridge’s first acquisition since its February flotation. The report says founder Stephen Harrison will remain chief executive of the brand following the deal.

Harrison’s range includes carp, float and fly rods. The proposed purchase fits Ridge’s expansion of its own-brand business.

The purchase price was not disclosed in the report. Bamboo Works describes an announced acquisition, with the purchase expanding Ridge’s presence in the fishing rod market.

Source: Bamboo Works.